Beginner's Guide to Bum Marketing

As a beginner, I've decided to start my internet marketing journey with Bum Marketing. I've thought long and hard about the best approach to starting my online internet business. As a beginner it is easy to get swept up in the shiny toys, internet marketing success ebooks, and the next new method that is designed to help you make thousands online.

It's not that these products are crap. In fact, most of the ones I've read and purchased are actually very good. But filling my brain with this information causes me to sit still and not act. This is bad. The sooner I get started, the better.

My new internet marketing mantra is K.I.S.S or Keep It Simple Sweetie.

He he, I got that from my Mary Kay days. It's much more girly than what you usually hear, right? (Keep It Simple Stupid for those of you who don't know)... I told you, isn't my way a lot nicer sounding. ;)

I've decided to use the Bum Marketing Method to start out.

Anyway, what better way to K.I.S.S. than to use Bum Marketing? This is my Beginner's Guide to Bum Marketing. I've studied this method inside and out. If you want to learn about it in full, I suggest you google "Bum Marketing Method" and click on the link that leads you to Travis Sago's course.

But still, even though the free course is straightforward, it still presents us with a lot of options. I've written lists, set goals, written a few articles, started over... and then I decided that the way I was approaching it was all wrong. I was over-complicating something that was supposed to be very simple.

So I am focusing only on EzineArticles and Squidoo.

The plan is to find a product and the keywords as prescribed in Travis's course. Then, I'll choose one really good keyword and create a Squidoo lens about it. (Be careful that you don't select a topic that is considered a SquidDon't - it's hard to figure out what those actually are until you try to create a lens and they won't let you. But don't worry, this has only happened once to me).

And that's it. I'm just going to sit and create lenses using this simple routine:

1. Make sure that I identify a problem that someone may have such as "no blog traffic"
2. Pick a product that solves this problem and write great content in the lens so that it will inform readers and make them want to click on the product link.

This is something that I believe is the missing step for me in my marketing efforts. Finding a problem and making helpful suggestions on how to fix that problem. Goodness, how many times have I heard that one? Guess I needed to learn it for myself.